here is Lauren Ledbetter, ya’ll. she’s so sweet, and her work and vision are right up my alley. it was fun collaborating with her for this artist story, as well as getting to know who she is and what she does. you’ll be seeing more of her work in this space, i am sure.
we split her session into two parts, starting at one of her favorite coffee shops with her client, Marie Hines. Lauren does event styling and graphic design. what sets her apart from others is how she spends one-on-one time with each of her clients to get to know them so that she can tell their story visually. i love this. i also went to her home and got to document her work space. her hand lettering is just fantastic! see her interview below…
tell us a bit about yourself.
I think clever creatives help make the world go round // White is my favorite color // I’m always up for a road trip // Handwritten letters are the key to my heart // Type and paper perfect kerning are borderline obsessions // I value sincerity // Nashville stole my heart // If you have any vintage turquoise jewelry, you don’t want I’ll gladly take it // I want to be Tammy Taylor when I grow up // A big white farmhouse is the culmination of my dream life // I thrive off of people with enthusiasm // I enjoy gathering people over a meal more than you could even imagine // I’d be forever content with a hammock, river and skipping stones // I spend more money on fonts than clothes // I like to make everything from scratch // Otis Redding is my favorite singer of all time // I purposely linger too long on hugs
how long have you lived in Nashville? what do you like about this community?
I moved to Nashville for school when I was 18 from Seattle. I hadn’t even visited until orientation. I just knew I was supposed to be here. There was something magical about this place that was pulling me in from so far away. An unspoken bond of creativity lingers here. Everyone is somehow connected – and I find myself often saying “that’s so Nashville” far too often.
how would you describe your work? where do you find your inspiration?
The two things I love most are designing & storytelling. So my business is a culmination those things – of crafting thoughtful brands through design, crafting experiences, and visual storytelling. Most often I work with bands or small businesses to create their complete visual brand – form the logo, to creative direction and photo styling, album artwork, brand management, hand lettering or illustration, etc.
Meeting new people is the BEST part of my job. Because I truly get to know the people I work with, each brand experience I build is an authentic representation of the individual, the artist, or the company. Before we ever start talking about the visual elements of your brand, I want to spend time getting to know YOU, your big idea, and your target audience. When a brand is thoughtful, it evokes a positive emotional response. Branding is all about making an emotional connection. The only way to accomplish this is by asking the deep digging questions that get to the heart of the story behind your brand.
I am inspired by:
Things that are perfectly, beautifully, un-perfect // History // People who bring out the best in others // Quality & intentionality // Typography // Accelerating // Exploring // Community // Taking the long way home // The intimacy of gathering people around a table for a meal // Meeting new people // Flea market treasures and found objects
do you sell any artwork or can someone hire you for a project?
This post is part of my Locally Made series. Please contact me if you’d like me to tell your story! Send an email to alana (at) alanarasbach (dot) com or via my contact form in the menu bar at the top of the page.